From airline pricing to personalised booking, rapid innovation has transformed
business travel. However, no industry sector has seen more significant change in
recent years than ground transportation. Ride-hailing apps have made considerable
inroads in managed corporate travel. Rental car companies have consolidated, and
micro-mobility services -- such as electric scooters and bicycles-for-rent -- have
continued to gain traction. Even before the Coronavirus pandemic, the ground
transportation sector had undergone major transformation worldwide.

The Coronavirus has brought even more notable change. Ground transportation
companies have introduced new safety measures—such as mask requirements,
enhanced cleaning, and in-vehicle partition screens. Furthermore, customer
behaviour and expectations have changed as well. In all likelihood, some changes
will endure for years after the pandemic.