The aviation sector has experienced strong growth and this is an opportunity to hear from senior leaders of the airlines within one of the longest standing joint business ventures. What are their plans for the business travel market and what message does American Airlines have around its relatively recent strategy reset?

 

In this session, we will explore how effective communication can transform both the buyer-supplier partnership and travel program—and why the first step isn’t sending more emails but actually listening.

 

We’ll show how you can apply the principles of leadership, storytelling, and responsiveness that drive great connections, influence and understanding.  The message?

Know your audience – Communication starts with understanding what matters most to your stakeholders and customers.

Listen and respond – Quick wins build trust and engagement, laying the foundation for bigger strategic shifts.

Through real-world examples from Wood PLC and beyond, we’ll provide practical takeaways to help you.

With costs rising, carbon budgets emerging and video conferencing now part of our everyday, the worth of corporate travel has never been more under the spotlight. We take a look at the science and art of face-to-face in achieving objectives, the role of business travel in facilitating business objectives and consider how measuring value will play a role in our sector’s future.

A fun and engaging opportunity for sponsor partners and buyers to work together to support and give back to communities local to our host venue.