Buyer Knowledge Exchange Discussion Notes | 14 Nov 2023
ITM hosts regular virtual Buyer Knowledge Exchange sessions for Travel Managers from the UK & Ireland. They are designed to assist buyer members in solving common issues, asking their peers questions and benchmarking their approach.
Notes from these sessions are available for members to download - content has been anonymised to protect the confidentiality of the group.
Key Topics of Discussion:
- Demand Management & ROI for travel
- Traveller communication & engagement
- Building a successful category strategy
You need to be an ITM member to access this resource - you can join as a Connect member for free here.
Published: 21 Nov 2023
Type: Notes
Produced by:
ITM
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Sector : Buyer Insights, Travel Communication, Demand Management, Travel Strategy
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