Ground Transport Strategy

This guide serves as a practical resource for travel buyers and managers looking to develop or refine their ground transport strategies. It offers actionable insights on initiating and managing ground transportation programs, emphasising the importance of centralised management to enhance spend control, duty of care, and sustainability efforts. While recognising regional variations, the guide focuses on triggering strategic thinking rather than providing exhaustive country-specific plans. Collaborative input from GBTA and ITM members enriches the content, ensuring that a variety of perspectives—ranging from corporate travel buyers to TMCs—are represented.


The guide outlines essential steps for implementing an effective ground transport strategy, including:



Understanding Ground Transport: Defining what constitutes ground transport for your organisation, considering options from traditional taxis to modern e-scooters.



Stakeholder Engagement: Encouraging collaboration with internal teams such as Safety and Security, Finance, Sustainability, and Data Privacy to ensure a comprehensive approach to ground transport management.



Data Utilisation: Highlighting the importance of analysing expense data to identify spending patterns, thereby prioritising areas of focus.



Vendor Management: Discussing potential opportunities and challenges associated with different modes of transport, including rail, car rentals, chauffeur services, and emerging Mobility as a Service (MaaS) options.



Best Practices: Providing a series of key questions to ask TMCs and OBTs, aimed at optimising ground transport offerings and ensuring alignment with organisational goals.



By prioritising effective management of ground transport, organisations can enhance traveler experience, reduce costs, and align with sustainability objectives. The guide also includes references to additional resources and toolkits for further support.



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Published: 17 Jul 2024
Type: Guide
Produced by: ITM
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Sector : Ground Transport
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